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Obesity and Low Fitness Levels in Malaysia

Published in theStar

IN RESPONSE to concerns that obesity and low fitness level are becoming prevalent in Malaysian society,
Nando’s Restaurants has launched Nando’s Health & Nutritional Campaign, themed “Eat Responsibly”.

The Eat Responsibly campaign, which advocates the importance of healthy eating as well as combining it with a proper fitness regime, kicked off on Oct 29 and runs until Jan 3, features a series of activities for consumers.

Work those muscles: The campaign advocates a proper exercise regime together with healthy eating.

“We believe that our core product, which is our signature Peri-Peri Flame Grilled Chicken made from the freshest A-grade butterfly cut chicken, with excess fat trimmed off, no added colourants, flavourants, additives or MSG, would be a healthier meal option due to the ideal calorie count and high protein level,” said Nando’s Restau-rants CEO Mac Chung Lynn at the campaign launch.

Mac added that Nando’s famed ingredient, the Peri-Peri, was rich in vitamins C and A and high in antioxidants, while the capsaicin in chillies helped enhance metabolism.

Nando’s, with the help of Malaysia’s health celebrity Kevin Zahri, has chosen the most suitable sidelines to accompany its existing Peri-Peri Flame Grilled Chicken for the campaign’s Peri Hearty Meal.

Nando’s, with the help of Malaysia’s health celebrity Kevin Zahri, has chosen the most suitable sidelines to accompany its existing Peri-Peri Flame Grilled Chicken for the campaign’s Peri Hearty Meal.

Nando’s Peri Hearty Meal consists of a quarter chicken, with a serving each of grilled vegetables and Mediterranean rice as sidelines. To complement the healthy meal is Coke Light. Nando’s Peri Hearty Meal is available at all Nando’s restaurants for RM17.80.

To encourage consumers to select the Nando’s Peri Hearty Meal, Nando’s will be rewarding five lucky diners with a fun-filled activity holiday package for two to Club Med Cherating.

Work those muscles: The campaign advocates a proper exercise regime together with healthy eating.

There will also be 50 consolation prizes of Nando’s gift vouchers worth RM100. To stand a chance to win the holiday package or vouchers, diners need only to buy dishes worth RM25 at Nando’s, inclusive of at least an order of the Nando’s Peri Hearty Meal.

Nando’s will also be collaborating with Fitness First for a seven-week fitness regime challenge. Two lucky Hitz.Fm listeners will be selected through the radio station’s online search to undergo training along with deejays Jakeman and Rudy under the guidance and supervision of personal trainers from Fitness First.

The lucky listeners will compete against each other to be fitter throughout the seven-week challenge, during which their weight, body fat and Body Mass Index (BMI) will be closely monitored.

The winner will have the opportunity to bring along a friend and holiday together with Jakeman and Rudy at Club Med Cherating.

Meanwhile, Nando’s is also offering Fitness First members the Nando’s Peri Hearty Meal at only RM14.50.

So, the next time you visit Nando’s, you can end up winning something, because at Nando’s, there is always a surprise waiting for you!

Kevin Zahri

I am a US certified personal trainer and nutritionist with over 12 years experience. Over the years, I have published over 10 books, written for Men’s Health, other fitness and lifestyle magazines, hosted TV shows and appeared on various TV shows, programs and magazines. I am also an avid corporate wellness speaker and web entrepreneur.

More about me here or follow me on Facebook or Twitter.

2 comments

  • […] The indicators given above are the most basic measurements of human fitness levels, and if your results for any of these do not fall within the prescribed ranges, then your fitness level needs some urgent work right now! On the other hand, if you measure up well on these tests but want to be athlete level fit, then assess your fitness level by testing your VO2 Max and by counting the number of pushups that you can do at a time. However, the most accurate fitness assessment, that can be performed at home as well as in fitness club, is Fitness Test from Health Reviser. You can assess your fitness level in just 3 minutes, get it compared on the absolute fitness level scale along with results of the national Olympic team. The tool will automatically track your fitness progress, and you’d get recommendations on how to improve your fitness and wellness. Obesity and low fitness level becoming prevalent in Malaysian … […]

Kevin Zahri

I am a US certified personal trainer and nutritionist with over 12 years experience. Over the years, I have published over 10 books, written for Men’s Health, other fitness and lifestyle magazines, hosted TV shows and appeared on various TV shows, programs and magazines. I am also an avid corporate wellness speaker and web entrepreneur.

More about me here or follow me on Facebook or Twitter.